Until recently, each country was able to define its own appellation of origin, setting its own rules for the techniques of Rum production and age statement bottlings. With each country setting a different set of rules, Rum as a category became confusing to understand for consumers, lacking the transparency of other spirits such as Scotch Whisky.
That was until the 25th May 2021, when the European Union set clear boundaries for all Rum sold and imported. These rules not only clearly defined age statement bottlings but also limited the addition of flavouring and colour to Rum.
“As of the 25th May 2021, All Age Statement Rum Sold In The EU Must Display The Age Of The Youngest Drop In The Bottle.”
Since the laws changed, Rum Brands are no longer able to use the Solera System in order to create age statement bottlings. As a result of these changes, the laws are helping push forward the premiumisation of Rum, reassuring customers of the high quality of bottles displaying an age statement.